Mora’s economy is primarily driven by agriculture, with olive oil production being the town’s most important industry. The region around Mora is famous for its high-quality olive oil, which is exported internationally. Visitors to Mora can explore this aspect of the town’s economy through olive oil tastings, guided tours of olive groves, and visits to local mills. The town’s Olive Oil Festival is a key event for both the local economy and tourism, promoting the region’s prized product.
In addition to olive oil, Mora also has a growing wine industry, with local vineyards producing excellent wines that complement the area’s agricultural heritage. Agriculture-related tourism has become an increasing part of Mora’s economy as visitors seek out authentic experiences like farm stays, vineyard tours, and tastings of local products.
While agriculture is the primary economic driver, Mora is also developing its services sector, especially in tourism. The town’s picturesque setting, cultural festivals, and rural charm make it an appealing destination for event organizers, corporate retreats, and eco-tourism.