Mora is currently experiencing a revitalization of its tourism industry, driven by its reputation for high-quality olive oil and rural charm. The local government has invested in infrastructure improvements, including road upgrades and enhanced public spaces, to make the town more accessible and appealing to visitors. In recent years, there has been a growing focus on eco-tourism and agricultural tourism, capitalizing on the town’s rich agricultural heritage.
Cultural initiatives, such as expanding the Olive Oil Festival and hosting more art and music events, have also helped to put Mora on the map as a destination for both tourists and event planners. These developments are expected to continue in the coming years, making Mora an increasingly popular location for cultural, corporate, and leisure events.