Navalmoral de la Mata’s economy has traditionally been rooted in agriculture, with the fertile plains surrounding the town ideal for growing crops like olives, grapes, and tomatoes. In recent decades, the town has diversified its economy, with industries like food processing and energy production becoming increasingly important. The Almaraz Nuclear Power Plant, one of Spain’s major energy producers, is located just outside the town and plays a critical role in the local economy.
In addition to agriculture and energy, Navalmoral is also home to a growing retail and service sector, with new businesses and shops emerging to serve both residents and visitors. The town’s strategic location along major transport routes has made it an attractive spot for logistics and trade.
Local crafts, such as ceramics and textiles, are also an important part of the economy, with artisans preserving traditional techniques passed down through generations. These handcrafted goods make for unique souvenirs and help sustain the town’s cultural heritage.