Novelda’s economy has long been tied to agriculture, particularly the cultivation of grapes, olives, and almonds. However, the city is best known as the epicenter of Spain’s saffron trade, earning it the nickname “The Saffron Capital.” The spice, along with other agricultural products, plays a significant role in the local economy. The marble industry is also a major contributor, with Novelda’s marble quarries producing some of the finest stone used in construction worldwide.
In addition to these traditional industries, the city has a growing tourism sector, with visitors drawn to its cultural heritage, local festivals, and natural beauty. The wine industry is also booming, with local vineyards producing high-quality wines that have gained recognition both nationally and internationally.
Artisan crafts, including handmade textiles, ceramics, and local culinary products, also contribute to Novelda’s economy, with many small businesses offering unique products that appeal to both tourists and residents.