Oliva’s economy is primarily driven by tourism, agriculture, and to a lesser extent, small-scale manufacturing. Tourism plays a significant role, with visitors flocking to the city’s beaches, natural parks, and cultural attractions. Many local businesses cater to the tourism industry, offering accommodations, restaurants, and services designed to enhance the visitor experience.
Agriculture remains an essential economic activity in Oliva, with the cultivation of oranges, olives, and almonds being particularly prominent. The fertile land and favorable climate make the region one of Spain’s most important areas for citrus fruit production. The city is also known for its artisanal products, particularly olive oil and wine, which are celebrated for their quality and exported to various markets around the world.
Local crafts, including pottery and textiles, are also part of the economy, with many small workshops producing unique, handcrafted goods that reflect the cultural heritage of the region.