Oliva has a population of approximately 25,000 people, which swells during the summer months due to an influx of tourists and seasonal residents. The city has a diverse demographic makeup, with a mix of local Valencians, expatriates from other parts of Europe, and a growing community of foreign residents, particularly from the UK and Germany.
The population is relatively balanced between young families, retirees, and working professionals, with tourism and agriculture being the primary sources of employment. The city’s mild climate and relaxed pace of life make it an attractive place for both locals and expatriates looking for a peaceful yet culturally rich lifestyle.