Orihuela’s economy is largely driven by agriculture, tourism, and construction. The fertile land around the Segura River valley makes it a prime area for growing citrus fruits, vegetables, and other crops, with agriculture playing a vital role in the local economy. Orihuela is also known for its production of high-quality palm products, a legacy of the city’s Moorish past.
Tourism is another major economic driver, especially given Orihuela’s proximity to the popular Costa Blanca region. Visitors flock to Orihuela for its beaches, historical landmarks, and cultural festivals, making the hospitality and services sector an important part of the local economy. The Orihuela Costa, with its modern resorts and vibrant nightlife, contributes significantly to the city’s tourism revenue.
In recent years, Orihuela has seen growth in the construction industry, particularly with the development of new residential areas and holiday homes along the coast. The city’s real estate market has become attractive to foreign buyers, further boosting the local economy.