In recent years, Osuna has experienced a surge in cultural tourism, driven in part by its appearance in Game of Thrones, which has put the city on the international map. This has led to increased investment in tourism infrastructure, with new hotels, restaurants, and event spaces opening to cater to the growing number of visitors. The local government has also focused on preserving and promoting the city’s historical heritage, with ongoing restoration projects aimed at maintaining its architectural landmarks.
Urban renewal initiatives have improved public spaces, making the city more pedestrian-friendly and enhancing its appeal as a destination for both tourists and event organizers. Additionally, efforts to promote sustainable tourism are underway, with local businesses and the municipality working together to ensure that Osuna remains an attractive destination for years to come.