Pájara has a relatively small population, with around 20,000 residents spread across its various villages and coastal areas. The population is a mix of native Canarians and international residents, particularly from other parts of Europe, attracted by the pleasant climate and relaxed lifestyle. The town’s demographics reflect a growing trend of expatriates settling in the area, particularly retirees from the UK, Germany, and Scandinavia.
Despite its small size, Pájara is known for its friendly and welcoming community, with a high degree of social cohesion and a relaxed pace of life. The population also fluctuates seasonally, with an influx of tourists during the peak holiday months.