Pilar de la Horadada’s economy has traditionally been based on agriculture, with a focus on citrus fruits, vegetables, and other Mediterranean crops. The fertile land and favorable climate have made farming a staple industry in the region for centuries. However, in recent years, tourism has become a major economic driver, with many visitors drawn to its beaches, cultural sites, and outdoor activities.
The city has also seen a rise in real estate development, particularly with the growth of vacation homes and resorts aimed at both Spanish and international buyers. Construction and services have followed suit, with numerous businesses catering to the tourist market, including restaurants, hotels, and retail.
Local crafts and businesses continue to thrive, with some shops specializing in traditional goods such as ceramics, artisanal food products, and handmade jewelry. The local market is a popular destination for both residents and tourists looking to experience authentic Spanish products.