Puerto de la Cruz has a population of around 30,000 residents, making it a medium-sized city that maintains a small-town feel while offering modern conveniences. The population is diverse, with a mix of locals, expatriates, and a constant flow of tourists. The city’s demographic composition includes a strong presence of retired expatriates from Europe, particularly from Germany and the UK, who have made the city their home due to its mild climate and laid-back lifestyle.
The local population is predominantly Spanish-speaking, but many residents in the tourism sector are fluent in English and German, making communication easy for international visitors. The city’s population tends to increase significantly during the high tourist season, reflecting its importance as a major tourist hub on the island.