Rojales has a mixed economy, with tourism playing a significant role alongside agriculture. The town’s fertile soil and favorable climate have traditionally supported a thriving agricultural industry, particularly in the cultivation of citrus fruits, olives, and vegetables. Today, the local economy also benefits from the influx of tourists, many of whom are drawn to the region’s golf courses, natural attractions, and historical sites.
Real estate and construction have also become important economic drivers in Rojales, particularly with the development of residential communities for expatriates and seasonal visitors. The town’s strategic location near popular coastal areas has led to a growing demand for vacation homes and retirement properties, contributing to the local economy.
Rojales is also known for its artisanal crafts, particularly those produced in the Cuevas del Rodeo. These workshops attract visitors interested in unique, handmade goods, and they play a key role in preserving the town’s cultural heritage.