Rojales has a population of approximately 20,000 residents, with a diverse mix of locals and expatriates. The town is home to a significant number of foreign residents, particularly from the United Kingdom, Northern Europe, and other parts of Spain. This has created a multicultural environment, with English, Spanish, and other European languages commonly spoken.
In recent years, the town has seen steady population growth, particularly due to its popularity as a destination for retirees and expatriates seeking a more relaxed lifestyle. The local community is welcoming and inclusive, with a blend of traditional Spanish customs and modern influences shaping daily life.
The town’s demographics also reflect a growing interest in tourism, with seasonal visitors contributing to the town’s dynamic atmosphere during the warmer months.