Rute’s economy is primarily driven by agriculture, with olive oil production playing a central role due to the vast expanses of olive groves that surround the town. The olive oil produced here is of exceptionally high quality and is exported internationally. Another key industry in Rute is the production of aniseed liqueur, a traditional alcoholic beverage that has been made in the town for generations. This drink is a staple in local celebrations and festivals and is one of Rute’s most famous exports.
Tourism also plays an important role in the town’s economy, especially during the Christmas season when Rute becomes a popular destination for visitors eager to sample its famous sweets and attend seasonal events. Local artisanal products such as handmade sweets, ham, and pottery further contribute to the local economy, with many small businesses thriving on tourism and local craftsmanship.