Salou’s economy is primarily driven by tourism, thanks to its attractive beaches, theme parks, and vibrant cultural scene. The hospitality sector thrives with numerous hotels, resorts, and vacation rentals catering to a broad range of visitors. PortAventura World plays a crucial role in boosting the local economy, attracting international tourists and creating jobs in the service and entertainment industries.
In addition to tourism, Salou has a small yet significant fishing industry, with the port still active in providing fresh seafood to local markets and restaurants. Agriculture also plays a role in the local economy, with the surrounding region producing olives, almonds, and grapes, contributing to Catalonia’s rich wine-making tradition.
The city also hosts various conventions and events, making it a hub for business tourism. Its growing reputation as an event destination has spurred investment in conference facilities and large-scale venues, adding to the city’s economic diversity.