Salou is currently undergoing several developments aimed at enhancing its appeal as a year-round destination. One major project is the ongoing expansion of PortAventura World, which continues to add new attractions and entertainment options, drawing even more international visitors. The city is also investing in infrastructure upgrades, including improvements to its promenade, public transport, and green spaces.
Efforts to promote sustainable tourism are increasingly visible in Salou, with initiatives focused on reducing environmental impact and promoting eco-friendly practices in hotels and restaurants. Additionally, there are plans to boost cultural tourism by preserving and promoting Salou’s historical landmarks and creating new cultural events that highlight its rich heritage.
These developments, coupled with the city’s commitment to maintaining its natural beauty and cultural vibrancy, position Salou as a growing destination for both leisure and business tourism.