San Javier’s economy is primarily driven by tourism, agriculture, and, increasingly, the service sector. The city’s proximity to the Mar Menor and the Mediterranean has long made it a prime location for seaside tourism, drawing visitors from Spain and abroad. The hospitality industry is well-developed, with numerous hotels, resorts, and restaurants catering to tourists throughout the year.
Agriculture remains a key part of the local economy, with the fertile soil of the Murcia region being ideal for growing a variety of crops, particularly fruits and vegetables. The region is known for its production of citrus fruits, olives, and almonds, which are often sold at local markets. Additionally, San Javier has a growing presence in the aviation industry, thanks to the nearby airport and aviation training schools.
The city’s growing popularity as a tourist destination has spurred growth in local businesses, particularly those related to water sports, guided tours, and culinary experiences. This makes it an attractive location for entrepreneurs and small businesses looking to tap into the tourism market.