In recent years, San Martín de Valdeiglesias has focused on sustainable tourism and urban renewal projects aimed at enhancing its appeal to visitors. The town has invested in upgrading its infrastructure, improving road access, and revitalizing public spaces such as parks and historical sites. The local government is also promoting eco-tourism initiatives, encouraging the use of renewable energy and supporting local businesses that prioritize sustainability.
New cultural initiatives, such as outdoor art installations and musical performances, are also helping to attract a younger, more diverse crowd to the town. The development of modern sports facilities near the San Juan Reservoir is expected to further boost its reputation as a destination for adventure and water sports.