In recent years, Sanlúcar la Mayor has seen a rise in eco-tourism and sustainable energy projects. The PS10 Solar Power Plant has placed the town on the map for renewable energy innovation, attracting interest from both environmentalists and investors. This development is part of a broader trend in Andalusia toward embracing green technology and sustainable tourism.
Culturally, the town has been actively promoting its historical and architectural heritage, with initiatives to restore and preserve its key monuments and historic sites. These efforts are aimed at boosting tourism while maintaining the authenticity of the town’s cultural identity. Urban renewal projects have also focused on improving infrastructure, making the town more accessible and attractive to both visitors and new residents.