Santa Pola is home to around 35,000 residents, a number that swells significantly during the summer months as tourists flock to its beaches and attractions. The population is diverse, with a significant portion of expatriates from Northern Europe, particularly from the UK, Scandinavia, and Germany, who have chosen Santa Pola as their retirement destination or holiday home location.
The local demographic is a mix of working-age residents involved in the fishing, tourism, and service industries, as well as a large number of retirees who enjoy the city’s laid-back lifestyle. In recent years, Santa Pola has also become popular with younger families and digital nomads attracted by its excellent quality of life and coastal charm.