Santa Úrsula has a rich history that reflects the broader influences of the Canary Islands, shaped by indigenous Guanche culture and later colonized by the Spanish during the 15th century. The town is named after Saint Ursula, a Christian martyr from Cologne, Germany, reflecting the strong Catholic influence on the region. Many of the town’s historical buildings, churches, and festivals have religious significance, blending the old with the new.
One of the town’s most important cultural highlights is its annual celebration of the “Fiestas de Santa Úrsula,” a festival in honor of its patron saint, held every October. The town comes alive with music, dance, religious processions, and culinary events, providing a deep insight into the traditional Canarian way of life. Local residents also celebrate “Romería,” a lively pilgrimage-style event involving music, dancing, and traditional costumes, all in tribute to the agricultural roots of the town.
In addition to religious festivals, the town also showcases traditional crafts, such as pottery and textile weaving, which reflect its agricultural heritage. For history lovers, a visit to the nearby La Orotava or the historic La Laguna (a UNESCO World Heritage site) offers deeper insight into the colonial past of the region.