Santiponce’s economy is largely driven by tourism, thanks to its historical significance and proximity to Seville. The archaeological site of Italica draws thousands of visitors each year, contributing to the local economy and supporting a growing hospitality and services sector. Cultural tourism, in particular, has become a key industry, with the town hosting various festivals and events that celebrate its Roman and Andalusian heritage.
In addition to tourism, agriculture remains an important part of the local economy. The fertile lands surrounding Santiponce produce a variety of crops, including olives, grapes, and citrus fruits. Local farmers and artisans also produce olive oil, wine, and handmade crafts, which are sold in local markets and shops, offering visitors a chance to purchase authentic Andalusian products.
The town is also seeing growth in small businesses, particularly in the hospitality sector, as more cafes, restaurants, and boutique hotels open to cater to the increasing number of tourists.