The economy of Sóller is largely driven by agriculture, tourism, and local craftsmanship. The town is famous for its citrus orchards, especially oranges, which are not only a key export product but also form the basis of many local culinary specialties. The annual Orange Festival in Sóller celebrates this heritage and draws visitors interested in tasting locally made jams, liqueurs, and fresh produce.
Tourism is another major contributor to the local economy, with visitors coming from all over the world to experience Sóller’s unique combination of natural beauty and cultural heritage. Many local businesses cater to tourists, offering boutique hotels, artisanal shops, and guided tours of the region. Additionally, Sóller is home to several small, family-owned businesses that produce traditional Mallorcan crafts such as textiles and pottery.
Local markets, both in Sóller and the surrounding villages, provide an opportunity for visitors to purchase unique, handcrafted goods and sample some of the island’s finest agricultural products.