Son Servera boasts a rich historical background, shaped by various cultures that have influenced the Balearic Islands over centuries. Originally founded in the early Middle Ages, the town has traces of both Moorish and Christian heritage. One of the town’s most notable historical landmarks is the Església Nova, a beautiful open-air church that was never fully completed but remains a cultural icon and gathering place for the community.
The town has a strong agricultural tradition, but in recent decades, tourism has become its primary economic driver. However, the town retains much of its authentic charm, with traditional markets and annual celebrations keeping cultural traditions alive. One of the most popular local festivals is the Fiesta de San Juan, which takes place in June, celebrating the town’s patron saint with music, dancing, and fireworks. This event attracts both locals and visitors alike.
The town also has deep-rooted local customs, such as weekly markets that sell handcrafted goods, fresh produce, and traditional Mallorcan fare. Visitors can immerse themselves in the local way of life by strolling through these markets, which offer an authentic taste of the island’s culture.