Sopelana’s economy is primarily driven by tourism and services, with the town attracting a steady flow of visitors throughout the year due to its beaches and outdoor activities. The town’s hospitality industry is well-developed, with numerous hotels, guesthouses, and restaurants catering to tourists. Surf schools, paragliding instructors, and nature tour operators also contribute significantly to the local economy, given the region’s natural appeal for adventure seekers.
In addition to tourism, Sopelana maintains its agricultural roots, with local farms producing a variety of crops and livestock. The region is known for its high-quality dairy products, especially cheeses made from sheep’s milk, which are staples in Basque cuisine. Local markets often sell fresh produce, artisanal goods, and unique products such as Txakoli, a slightly sparkling white wine that is produced in the surrounding areas.
The town also benefits from its proximity to Bilbao, which serves as a major economic hub. Many residents of Sopelana commute to Bilbao for work, particularly in industries such as technology, education, and finance. This blend of tourism, local agriculture, and access to metropolitan industries gives Sopelana a well-rounded economy.