Villafranca de los Barros is situated in the southwestern part of Spain, within the autonomous community of Extremadura and the Province of Badajoz. The city is located inland, nestled in a fertile plain known for its extensive vineyards and agricultural production. Its position along the Via de la Plata, an ancient Roman route connecting northern and southern Spain, provides easy access to major cities like Mérida (50 km) and Badajoz (80 km). To the west, the border with Portugal is just a short drive away, while the Sierra Grande de Hornachos mountain range lies nearby, offering scenic views and hiking opportunities.
The climate in Villafranca de los Barros is typically Mediterranean, characterized by hot, dry summers and mild winters. Summers often see temperatures rising above 30°C (86°F), making it ideal for sun-seekers, while the spring and autumn months offer pleasant weather with cooler evenings and temperatures ranging from 20°C to 25°C (68°F to 77°F). The best times to visit are in the spring (March to June) and autumn (September to November) when the city is alive with festivals, and the weather is perfect for outdoor activities and vineyard tours.