Villafranca de los Barros has a population of approximately 13,000 residents, with a predominantly Spanish demographic. The city has experienced steady growth over the years, largely due to its agricultural and wine industries, which attract seasonal workers from neighboring areas. In recent years, the city has seen an increase in tourism, particularly during the summer months, when visitors come to explore its cultural offerings and natural beauty.
The population is characterized by a strong sense of community, with a focus on preserving local traditions and customs. The city also has a growing number of younger residents who are involved in the local wine and tourism industries, contributing to its dynamic and evolving identity.