The cuisine of Villajoyosa is deeply rooted in the Mediterranean tradition, with an emphasis on fresh seafood, local produce, and simple yet flavorful dishes. One of the most iconic dishes of the region is “arroz a banda,” a seafood rice dish that highlights the area’s connection to the sea. Fresh fish, prawns, and squid are often served grilled or in stews, showcasing the daily catch from the Mediterranean.
In addition to seafood, the city is famous for its chocolate. Villajoyosa’s Valor chocolate is a must-try, with its rich, dark flavors and high-quality ingredients. Visitors can sample a wide variety of chocolate products, from bars to hot chocolate, at the local cafés and the Valor Chocolate Museum.
For dessert lovers, “turrón,” a nougat-like sweet made from almonds and honey, is another local specialty that reflects the city’s agricultural heritage. Villajoyosa’s food markets, such as the Mercat de la Vila, offer a wide range of fresh produce, meats, and fish, providing a true taste of the Mediterranean.