Vilafranca del Penedès is at the heart of Catalonia’s wine-producing region, and viticulture is by far the most important industry. The city is surrounded by vineyards, and many local wineries produce both still wines and the famous sparkling wine Cava. The wine industry drives tourism and provides numerous opportunities for wine tasting tours, vineyard visits, and events centered around local wine culture.
Beyond wine, agriculture plays a significant role in the local economy, with olive oil and almonds being other important products. The city also benefits from a growing tourism industry, thanks to its historical and cultural attractions, as well as its proximity to Barcelona and the Mediterranean coast.
In recent years, Vilafranca has also seen growth in the service and retail sectors, with a variety of shops, restaurants, and businesses catering to both locals and visitors. This combination of traditional industries and modern commerce makes the city a dynamic place to visit and do business.