Villamartín’s economy has traditionally been based on agriculture, particularly olive and citrus cultivation. The town is surrounded by fertile farmland, and many local families are involved in the production of olive oil, a staple of Andalusian cuisine. Livestock farming, particularly cattle and sheep, also plays an important role in the local economy.
In recent years, tourism has become an increasingly significant economic driver. The town’s location on the Route of the White Villages and its proximity to natural parks and historical sites make it a popular destination for visitors looking for an authentic Andalusian experience. Local crafts, including pottery and leatherwork, are also important industries, with many artisanal products available in local markets.
Villamartín’s economy is also supported by small businesses, including family-owned restaurants, guesthouses, and shops, which cater to both locals and tourists.