Villanueva de la Serena has a rich history that dates back to the medieval period, with its origins rooted in the Christian reconquest of Spain from the Moors. The city has seen various influences over the centuries, including Roman and Moorish periods, but it truly flourished during the Christian expansion in the late Middle Ages. Historical landmarks such as the Castle of La Encomienda and the Church of Nuestra Señora de la Asunción serve as reminders of the city’s historical significance.
Culturally, Villanueva de la Serena is a vibrant city known for its festivals and traditions. The city’s most notable event is the “La Velá,” a traditional festival held in honor of the city’s patron saint, Our Lady of La Aurora. This festival features parades, music, traditional dances, and an abundance of local food. Another important celebration is Carnival, which brings the city to life with colorful costumes, floats, and community events.
Local customs, such as the “Romería” pilgrimage, highlight the city’s deep-rooted connection to its religious and cultural heritage. The strong sense of community, combined with lively festivals, gives visitors a chance to experience authentic Spanish traditions.