Villena’s economy is primarily driven by agriculture, with the surrounding fertile lands supporting the cultivation of grapes, olives, and almonds. Wine production is a major industry in the region, with several local vineyards offering tours and tastings, making it a popular destination for wine tourism. The city is part of the Alicante Wine Route, which showcases some of the finest wines produced in the region.
In addition to agriculture, Villena has a growing manufacturing sector, particularly in footwear and leather goods. The city’s proximity to major transportation networks has helped foster trade, allowing local products to reach wider markets. Tourism is also a key industry, as Villena’s historical and cultural offerings attract visitors year-round.
Villena’s artisanal crafts, including pottery and embroidery, are another highlight of the local economy. These traditional crafts are not only important economic activities but also serve as a way to preserve the city’s cultural heritage.