The economy of Zarautz is driven primarily by tourism, thanks to its beautiful beaches and appealing climate. The city has become a popular destination for both domestic and international visitors, contributing to a thriving hospitality industry. Hotels, restaurants, and surf schools are major employers in the region, while summer months see a spike in seasonal jobs catering to tourists.
Zarautz also benefits from the strong agricultural industry of the Basque Country. The city’s proximity to fertile inland areas allows for the production of high-quality local products, such as txakoli, a lightly sparkling white wine that is a hallmark of the region. Fishing, while no longer the economic backbone it once was, continues to play a role in supplying fresh seafood to local markets and restaurants.
Small businesses, including artisans and craftspeople, also contribute to the local economy. The city hosts a number of markets where local vendors sell handmade goods, from Basque textiles to culinary delicacies. This blend of tourism, agriculture, and small businesses helps sustain Zarautz’s economy, making it a vibrant and prosperous coastal community.