Zumaia has seen a surge in eco-tourism in recent years, thanks to its stunning natural surroundings and geological significance. The town is part of the UNESCO-endorsed Basque Coast Geopark, which has brought international attention to the area and sparked investments in sustainable tourism initiatives. Infrastructure improvements, such as upgraded transportation links and enhanced visitor services, have made Zumaia even more accessible to international visitors.
There are also ongoing efforts to preserve Zumaia’s unique cultural heritage and natural beauty. Several urban renewal projects are underway, focusing on restoring historical buildings, enhancing public spaces, and promoting environmentally-friendly practices within the tourism sector. Cultural initiatives, such as the expansion of museums and galleries, aim to celebrate Zumaia’s rich artistic and historical heritage, ensuring the town continues to attract visitors who appreciate both its natural and cultural offerings.