Alcira has a rich history that stretches back to ancient times. Originally founded by the Romans, the city gained prominence under Moorish rule, when it was known as “Al-Yazirat Suquar.” Its strategic location along the Júcar River made it a vital trading hub during the medieval period. The city became part of the Christian Kingdom of Valencia in the 13th century, after the Reconquista by King James I of Aragon. The city’s layered history is evident in its architecture, traditions, and festivals, with a unique blend of Christian, Roman, and Moorish influences.
Culturally, Alcira is famous for its lively festivals, the most notable being “Las Fallas,” which is celebrated with great enthusiasm every March. During this festival, the streets come alive with colorful parades, towering sculptures, fireworks, and traditional music. Another important festival is the “Moros y Cristianos” (Moors and Christians), which commemorates the battles between the Moors and the Christians with spectacular reenactments, costumes, and music.
Local customs such as traditional Valencian dances, music, and arts are deeply embedded in the city’s daily life. Visitors will find themselves immersed in a vibrant cultural landscape that reflects centuries of rich history and tradition.