Benidorm’s history stretches back to ancient times, with evidence of Roman and Iberian settlements. However, its modern transformation began in the mid-20th century when it was developed into a tourist hub. Before this boom, Benidorm was a small fishing village. Its strategic coastal location has seen it pass through many cultural influences, from the Romans to the Moors, and eventually the Christian Reconquest in the 13th century. This blend of influences has left a mark on the city’s architecture and traditions.
Culturally, Benidorm is known for its vibrant festivals. One of the most important is the Fiestas Mayores Patronales, held in November, where the city celebrates its patron saints with parades, concerts, and fireworks. Another significant event is the Benidorm International Song Festival, which has helped launch the careers of many famous Spanish artists.
Local customs reflect both the traditional Spanish way of life and the international influences brought in by tourists. Visitors can enjoy a mix of Spanish cultural traditions, such as siestas and tapas culture, alongside the more modern and cosmopolitan atmosphere of the city.