In recent years, Benisa has seen a rise in sustainable tourism and eco-friendly developments. The local government has placed a strong emphasis on preserving the town’s natural beauty, promoting environmental sustainability, and enhancing its infrastructure to support a growing tourist base. Recent initiatives include the development of new hiking and cycling routes in the Sierra de Bernia and improved accessibility to its beaches for visitors with limited mobility.
The town has also invested in upgrading its cultural facilities, with plans to expand the local museum and introduce more cultural programming to attract visitors year-round. Benisa is also exploring ways to diversify its economy by supporting local artisans and small businesses, ensuring that the town maintains its unique character while growing as a popular destination.