Cervera’s economy is traditionally based on agriculture, with the surrounding region known for its production of cereals, olives, and vineyards that produce excellent local wines. The city is also a hub for small-scale manufacturing and crafts, which play a significant role in its local economy. While it may not be as industrialized as larger cities, Cervera’s artisanal products, including pottery and textiles, are highly regarded throughout Catalonia.
Tourism is an increasingly important economic driver for Cervera. Its cultural festivals, historical landmarks, and proximity to popular Catalonian cities have made it an attractive destination for both domestic and international visitors. The town is also becoming a favored spot for eco-tourism and rural tourism, with many visitors coming to explore its natural surroundings and engage in outdoor activities like hiking, cycling, and bird-watching.
Local businesses thrive on a mix of agriculture, artisan crafts, and tourism, providing visitors with a wide array of locally made products and experiences to enjoy.