In recent years, Guernica has seen significant developments aimed at improving infrastructure and enhancing its appeal to tourists and event organizers. Urban renewal projects have focused on restoring historical buildings and improving public spaces, while initiatives related to ecotourism have highlighted the importance of the nearby Urdaibai Biosphere Reserve.
Cultural initiatives, such as the expansion of the Peace Museum and increased collaboration with international organizations focused on peace and human rights, are helping to position Guernica as a global symbol of reconciliation. Additionally, the city is investing in sustainable tourism and improving its transport connections, making it more accessible to international visitors and further boosting its appeal as a destination for cultural and eco-friendly travel.