The history of Guía de Isora stretches back centuries, with influences from both the indigenous Guanche people and the Spanish settlers who arrived in the 15th century. It was once a small agricultural town, primarily focusing on farming and livestock, but over the years, it has grown in both size and importance. Despite modernization, the town has retained much of its original charm, with narrow streets, traditional architecture, and historical landmarks that reflect its past.
Culturally, Guía de Isora is known for its traditional Canarian festivals, including the lively annual Romería de San Isidro, a celebration honoring the town’s patron saint. During this festival, residents dress in traditional clothing, decorate ox-drawn carts, and enjoy music, food, and local wine. Other important cultural events include the Tenerife International Film Music Festival (Fimucité) and the MiradasDoc documentary film festival, which has gained international recognition.
Visitors can also experience local customs, such as crafts and artisanal goods, and explore historical sites like the Church of Nuestra Señora de la Luz, which stands as a symbol of the town’s religious and architectural heritage.