Huétor-Tájar’s economy has long been centered around agriculture, particularly the cultivation of asparagus, which has become the town’s hallmark product. Known throughout Spain and beyond for its high-quality “Espárrago Verde de Huétor-Tájar,” the asparagus grown here is renowned for its distinct flavor and is a key economic driver. The annual Asparagus Festival celebrates this prized crop, drawing visitors and agricultural professionals alike.
In addition to asparagus, olive oil production plays a significant role in the local economy, with many small, family-owned olive groves dotting the landscape. Olive oil from the region is highly regarded for its quality and is often used in local cuisine.
While agriculture remains dominant, tourism has grown in recent years, with visitors drawn to the town’s rich cultural history, festivals, and scenic countryside. The combination of these industries ensures a balanced economy that supports both local businesses and the increasing influx of tourists.