Ibi is known primarily for its thriving toy-manufacturing industry, earning it the nickname “Toy Valley” within Spain. For decades, Ibi has been the heart of Spain’s toy industry, with many leading manufacturers headquartered here. The local economy benefits greatly from this industry, with toy factories continuing to be a major employer in the region. The Toy Museum and local toy shops also contribute to the city’s economy by attracting both visitors and collectors.
In addition to toys, Ibi has a significant presence in the food packaging and machinery industries. The city’s industrial park hosts various businesses involved in these sectors, making it an economically diverse area. Ibi also has a growing tourism sector, with its local festivals, natural parks, and historical attractions bringing in a steady stream of visitors throughout the year.
The agriculture sector, though smaller, still plays a role in the local economy, with olives, almonds, and other Mediterranean crops grown in the surrounding countryside.