Jaén is undergoing a period of urban renewal, with significant investment in infrastructure and cultural initiatives. Recent projects include the modernization of the city’s public spaces, with new parks and pedestrian-friendly areas being developed. Additionally, the city is making strides in renewable energy, particularly solar power, positioning itself as a leader in sustainability within Andalusia.
There is also a renewed focus on promoting Jaén as a tourist destination, particularly in the area of eco-tourism, given its proximity to several natural parks. The city has launched several initiatives to highlight its olive oil heritage, including the creation of an Olive Oil Museum and new guided tours of local mills. These efforts aim to attract both domestic and international visitors, further boosting Jaén’s profile on the global tourism stage.