The economy of Jumilla is predominantly driven by agriculture, with wine production being the city’s hallmark industry. Jumilla is home to one of Spain’s oldest wine denominations of origin, and its Monastrell grapes are famed for producing robust red wines. The Jumilla Wine Route is a major attraction, drawing wine enthusiasts from around the world to visit the area’s wineries and taste its award-winning wines.
Apart from wine, Jumilla also produces olives, almonds, and other agricultural products, making it an important agricultural hub in the region. The local craftsmanship, especially pottery and ceramics, also plays a role in the city’s economy, with artisanal shops offering beautifully crafted goods that reflect the city’s cultural heritage.
Tourism is becoming an increasingly significant part of Jumilla’s economy, as the city’s cultural festivals, historical landmarks, and wine tourism continue to attract more visitors each year. Event organizers also benefit from the city’s growing infrastructure, which supports conferences, exhibitions, and celebrations.