La Orotava’s economy is largely driven by tourism, agriculture, and craft industries. As one of Tenerife’s most historic cities, it attracts a steady flow of visitors who are drawn to its cultural heritage, natural beauty, and local traditions. Many visitors come to explore the city’s architectural landmarks, botanical gardens, and proximity to Mount Teide National Park. Tourism not only fuels the local economy but also supports a wide range of businesses, from hotels and restaurants to souvenir shops and tour operators.
Agriculture remains a significant part of La Orotava’s economy, with vineyards, banana plantations, and other crops thriving in the fertile valley. The region is known for its production of high-quality wines, particularly the white wine varieties made from the Malvasia grape, which is indigenous to the Canary Islands. The city also has a reputation for artisanal products, particularly lacework, embroidery, and ceramics, which are sold in local markets and shops.
Local industries also include small-scale manufacturing and retail, but La Orotava’s main economic focus remains on providing an authentic cultural experience for tourists while preserving its agricultural traditions.