La Roda’s economy is primarily driven by agriculture, with the surrounding plains of La Mancha offering fertile land for the cultivation of crops such as wheat, barley, and grapes. Olive oil production is also significant in the area, with numerous family-run businesses specializing in high-quality olive products. Wine production is another key industry, with La Roda lying in the heart of the La Mancha wine region, one of Spain’s largest wine-producing areas.
In addition to agriculture, La Roda has a growing manufacturing sector, with several factories and workshops producing goods ranging from textiles to machinery. The town’s strategic location along major transportation routes has also helped it develop a logistics and distribution hub for regional industries.
La Roda is also known for its traditional craftwork, particularly in ceramics and pottery, which visitors can find in local shops and markets. These handmade products are an integral part of the town’s cultural identity and provide unique souvenirs for tourists.