Martos is currently undergoing several developments aimed at modernizing infrastructure while preserving its historical heritage. Recent projects include the revitalization of the city’s old town, with efforts to restore historic buildings and create more pedestrian-friendly spaces. This urban renewal has enhanced Martos’ appeal to both tourists and new residents looking for a quieter alternative to larger cities.
There are also ongoing initiatives to promote sustainable tourism and highlight Martos’ role in olive oil production, with several new olive oil museums and tasting experiences opening in recent years. These developments are part of a broader effort to position Martos as a leading destination for agrotourism, combining cultural heritage with agricultural experiences.
Moreover, the local government is investing in improving public services and transportation links, making Martos even more accessible to visitors and event organizers alike.