The economy of Pulpí is traditionally based on agriculture, with olive groves, almond farming, and citrus fruits playing key roles in local industry. The area is known for its high-quality agricultural products, particularly olive oil, which is exported across Europe. Additionally, horticulture plays a crucial role, with the cultivation of tomatoes, cucumbers, and peppers in greenhouses.
In recent years, tourism has become an increasingly important sector for Pulpí, thanks in part to the discovery of the Geode of Pulpí. This geological wonder has drawn significant attention, attracting both tourists and scientists. As a result, local businesses, including hotels, restaurants, and guided tour services, have flourished. The town also produces traditional Andalusian crafts, such as pottery and textiles, which are popular among visitors.