The economy of Vera has traditionally been based on agriculture, but in recent decades, tourism has become a key driver of the local economy. The city’s coastal location, combined with its rich cultural heritage, attracts visitors year-round. Vera’s agricultural sector continues to thrive, with olive oil, citrus fruits, and vegetables being important local products. The region is also known for its artisanal crafts, particularly ceramics and textiles, which reflect Andalusia’s long-standing traditions in these industries.
In addition to tourism and agriculture, the service industry plays a significant role in Vera’s economy. Numerous hotels, restaurants, and leisure facilities cater to the steady stream of visitors, and the city’s location makes it a popular destination for expatriates, particularly those from northern Europe looking for a warmer climate.
Local markets in Vera, such as the weekly street market, offer a glimpse into the city’s agricultural abundance and are a great place to purchase locally produced goods. These markets also play a role in the city’s economy by supporting small businesses and artisans.