In recent years, Chiclana de la Frontera has focused on developing its tourism infrastructure while maintaining a commitment to sustainability. Several eco-friendly initiatives have been introduced, such as solar energy projects and environmentally-conscious tourism services. The city has also invested in improving public spaces, such as the renovation of its beachfront promenades and the expansion of cycling routes.
There has been a push to promote Chiclana as a destination for cultural tourism, with new museums and cultural centers opening, as well as initiatives to preserve and promote the region’s rich history and traditions.